Gutbrod went into business for himself in 1926, manufacturing motorcycles under the brand name "Standard". He was the first to collaborate with engineer and publicist Josef Ganz. Following his revolutionary ideas, Standard produced a small series of people's cars from 1933.

The company also offered three- and four-wheeled vans and agricultural machinery. After World War II, Gutbrod, also with the help of former Mercedes-Benz engineers, succeeded in putting the first mass-produced passenger car with fuel injection into series production. Unfortunately, economic reality caught up with the company. In 1954, the production of motor vehicles had to be terminated...

In keeping with the special show, a book is currently being written which will provide a comprehensive insight into the company, its products and the history of the Gutbrod family of entrepreneurs and will be presented at RETRO CLASSICS® in Stuttgart.